Hormozi 2027 blended TOC (proposed)
Status: PROPOSED / EXAMPLE — not locked.
Blends Hormozi’s three personal-brand stages into the Authority Business spine. Does not replace TEST-her-book-plan.md, bake-off winners, Book Plan v1, or any other framework file. No silent edits elsewhere.
| Working title | THE AUTHORITY BUSINESS |
| Working subtitle | How Experts Make the Transformation the Product, Get Found, and Get Chosen [TREVOR TO CONFIRM] |
| Blend source | Alex Hormozi — How I Would Build a Personal Brand in 2027 · https://youtu.be/5rOIS7GHD5Y · transcript.txt (this folder) |
| Spine kept | Transformation as product · precision vs volume · get found & chosen · personal brand vs authority business contrast |
| Credit | Trevor coined “authority business.” Never credit Sunny Lenarduzzi in book copy. |
| Rejected | “Without chasing referrals”; Ch1 “Referral Ceiling.” Prefer Great Work Isn't Enough or TEST contrast titles. |
| Not included | acquisition.com/roadmap opt-in or any outside CTA |
From TEST-her-book-plan.md (canonical current TOC):
Bake-off working Ch1 (Options A/B/D): Great Work Isn't Enough [TREVOR TO CONFIRM].
Why someone who rebuilt after losing everything is the right guide to a business built on proof and precision, not posting volume or borrowed fame. [TREVOR TO CONFIRM: keep Sweeperman intro vs a cleaner “you don’t need a personal brand” open]
(TEST Parts 1 spine + Hormozi Stage 1 “Do epic”)
Chapter 1: Great Work Isn't Enough [TREVOR TO CONFIRM]
Promise: Doing the work is necessary — and still not enough to get found and chosen. Opens the gap without referral framing.
Chapter 2: Personal Brand vs. Authority Business
Promise: Two games. Personal brand is a volume play (you are the product). Authority business is a precision play (the transformation is the product; client results are the currency).
Chapter 3: Do Epic First — Proof Before Platform
Promise: No one cares about your opinion until they know it’s worth something. Credentials, volume of work, or hard-won wins come before cliff-notes content. (Hormozi Stage 1 folded into the Authority contrast — not a “start a personal brand” chapter.)
Chapter 4: Why Brand Without Proof Breaks Down
Promise: Post-and-pray and face-as-product keep experts on a hamster wheel. Attraction without conversion is noise; brand follows results.
(TEST Parts 2–3 spine + Hormozi Stage 2 “Associate”)
Chapter 5: Your Transformation Is the Product
Promise: Before content, write one transformation statement — one person, one painful state, one outcome. Specificity creates a market of one. (TEST Ch5 + Stage 1 “accomplishments / walk before talk.”)
Chapter 6: Associate With What Buyers Want
Promise: Brand = repeated pairings with what your avatar finds positive — outcomes, niches, people, proof props — not celebrity adjacency. Content and positioning that make you mean their result. (Hormozi Stage 2, Authority-framed: precision association, not mass fame.)
Chapter 7: Content That Gets You Found (Buyers, Not Browsers)
Promise: Build around the phrases hot buyers search at the point of pain. Start at the bottom of the funnel. Cliff notes of real experience — not a decade of content with six months of work.
Chapter 8: The Methodology Is the Product · Big Fish, Small Pond
Promise: Name the method clients buy. Be the undeniable expert for one specific person — smaller in the attention economy, obvious in your pond. (TEST Ch8–9 merged to keep chapter count tight.) [TREVOR TO CONFIRM: keep as one chapter or split]
Chapter 9: From Found to Chosen
Promise: An automated (or simple) path from discovery to client — book, conversation, offer — so attention converts. Products must fulfill the promise or the association dies. (TEST Ch7 + bake-off “found to chosen”; virtuous cycle without influencer theater.)
(TEST Ch10 + Hormozi Stage 3)
Chapter 10: Defend the Belt — Public Stakes and the Legacy Business
Promise: A methodology can outlast you — but only if you keep proving it. Public goals, real stakes, and “belt moments” that stay relevant for your buyers (not vanity virality). Dynasty of results, not of feeds.
Findable by the right client. Chosen for the result. Built to last beyond daily posting. One authority move this week. [TREVOR TO CONFIRM: magnet / next door name — not “audit,” not acquisition.com]
| Hormozi stage | Lands in proposed chapter(s) | Maps from Authority spine (TEST names) |
|---|---|---|
| 1. Do epic (walk before talk; proof is the pudding; work or accomplishments first; cliff notes after experience) | Ch1 Great Work Isn't Enough · Ch3 Do Epic First · strengthens Ch5 Transformation Is the Product | TEST Ch1–4 (contrast + breakdown) + Ch5 (transformation before content); bake-off Ch1 “Great Work Isn't Enough” |
| 2. Associate (pair repeatedly with what the avatar finds positive; know ICP; content/products/people they like; promises match products) | Ch6 Associate With What Buyers Want · Ch7 Content That Gets You Found · Ch8 Methodology / Big Fish · Ch9 Found to Chosen | TEST Ch6 (buyers not browsers) · Ch8–9 (method + niche) · Ch7 (funnel / conversion); bake-off “found → chosen” |
| 3. Defend the belt (stay relevant; public stakes; skin in the game; dynasty / championship cadence) | Ch10 Defend the Belt — Public Stakes and the Legacy Business | TEST Ch10 The Legacy Business + bake-off conclusion energy (“Who You Become Next”) |
| Is | Isn’t |
|---|---|
| A PROPOSED blend for Cat → Trevor review | Locked TOC |
Inventory companion to TOC-VARIATIONS.md |
Replacement for TEST-her-book-plan |
| Hormozi stages folded into Authority Business | A Hormozi personal-brand rewrite |
If Trevor says GO on any chapter rename, show original then proposed before touching framework files (NO-UNAPPROVED-FRAMEWORK-EDITS).