All TOC variations compared
Purpose: One place to scan every TOC variant on disk before blending. Nothing here replaces TEST-her-book-plan.md, bake-off winners, or any framework file.
Source video for the blend job (not a TOC): Hormozi — How I Would Build a Personal Brand in 2027 · https://youtu.be/5rOIS7GHD5Y · full transcript in this folder.
Credit rule (Trevor): Never credit Sunny Lenarduzzi in Trevor-facing book copy. Trevor coined “authority business.” TEST plans below are labeled TEST / source-exercise only.
Rejected angles (do not revive as live spine): “without chasing referrals”; Ch1 “Referral Ceiling.” Prefer Great Work Isn't Enough [TREVOR TO CONFIRM] or current TEST titles.
| Path | /workspace/impact-book/authority-business/TEST-her-book-plan.md |
| Title | The Authority Business |
| Subtitle | Why Experts Don't Need a Personal Brand, and How to Build a Business Where Your Transformation Is the Product |
| Note | TEST exercise only. Not for publication. Not Trevor’s book. Epic Author template format. |
| Section | Title | One-line |
|---|---|---|
| Introduction | (untitled in TOC table) | Expert told to build a personal brand who doesn’t want to live online |
| PART 1 | TWO DIFFERENT GAMES | |
| Ch 1 | Personal Brand vs. Authority Business | Volume play vs precision play |
| Ch 2 | Playing Both Games | Revenue came from precision, not from being known |
| Ch 3 | The Most Specific Win | Most specific win, not most visible |
| Ch 4 | Why the Personal Brand Model Breaks Down | Built for another era; content hamster wheel |
| PART 2 | THE THREE THINGS AN AUTHORITY BUSINESS REQUIRES | |
| Ch 5 | A Specific Transformation, Not an Audience | Transformation statement before any content |
| Ch 6 | Content That Targets Buyers, Not Browsers | Search phrases at the point of pain; bottom of funnel |
| Ch 7 | A Funnel That Turns Viewers Into Clients Automatically | Automated path from video to client |
| PART 3 | THE REFRAME | |
| Ch 8 | The Methodology Is the Product | Ask what transformation you deliver and to whom |
| Ch 9 | Big Fish, Small Pond | Undeniable expert for one specific person |
| Ch 10 | The Legacy Business | Methodology outlasts the person |
| Conclusion | (untitled) | Findable by the right client; business beyond you |
Live Ch1 note [TREVOR TO CONFIRM]: Blind bake-off Options A, B, D and the bake-off expert prompt use “Great Work Isn't Enough” as working Ch1 (expert prompt marks it [working]). That title is not in this TEST plan’s Ch1 (TEST Ch1 = Personal Brand vs. Authority Business). Treat “Great Work Isn't Enough” as a live/working alternate for Trevor-facing Ch1, not as a silent overwrite of the TEST file.
| Path | /workspace/impact-book/authority-business/TEST-her-book-plan-v1-old.md |
| Title | THE AUTHORITY BUSINESS |
| Subtitle (recommended) | Why Experts Don't Need a Personal Brand, and How to Build a Business Where Your Transformation Is the Product |
| Note | TEST only. Same source video as A1; older split (content scaling funnel as own chapter). |
| Section | Title |
|---|---|
| Introduction | You Don't Need a Personal Brand |
| Part 1 | Two Different Games |
| Ch 1 | Personal Brand vs. Authority Business |
| Ch 2 | What She Learned Playing Both Games |
| Ch 3 | The Most Specific Win, Not the Most Visible (client examples) |
| Ch 4 | Why the Personal Brand Model Breaks Down (volume, the hamster wheel, post and pray) |
| Part 2 | The Three Things an Authority Business Requires |
| Ch 5 | A Specific Transformation, Not an Audience |
| Ch 6 | Discoverable Content That Targets Buyers, Not Browsers |
| Ch 7 | The Content Scaling Funnel (start at the bottom) |
| Ch 8 | A Funnel That Turns Viewers Into Clients Automatically |
| Part 3 | The Reframe |
| Ch 9 | The Methodology Is the Product |
| Ch 10 | Big Fish, Small Pond |
| Ch 11 | The Legacy Business |
| Conclusion | What's Optional and What Isn't |
| Path | /workspace/impact-book/authority-business/AUTHORITY-BUSINESS-Book-Plan-v1.md |
| Title | THE AUTHORITY BUSINESS |
| Subtitle (working) | How Experts Get Clients to Come to Them Without Chasing Referrals |
| Status | DRAFT for Trevor’s review. Title locked Oct 20, 2026. |
| Spine | Diagnose → Define → Package → Reach → Relationships and Revenue → Legacy |
| Caution | Referral / “without chasing referrals” framing — rejected for live blend spine (keep inventory only). |
| Part | Chapters |
|---|---|
| Introduction | The Sweeperman Who Became the Author Guy |
| PART 1: DIAGNOSE — The Ceiling You Can't See | 1 The Referral Ceiling · 2 The Authority Business · 3 Brilliant but Invisible |
| PART 2: DEFINE — One Result, One Person | 4 Name the One Result You're Paid For · 5 Pick Your Person · 6 Your Screw-Ups Are Setups |
| PART 3: PACKAGE — Your Framework Is the Product | 7 Name Your Framework · 8 Profit Before You Publish |
| PART 4: REACH — Be There When They Look | 9 Write the Book That Sends You Clients · 10 Don't Get Media. Become It. · 11 Answer the Questions They're Already Asking |
| PART 5: RELATIONSHIPS AND REVENUE | 12 Real, Raw and Relevant · 13 Build the Path From Reader to Client · 14 Prove It · 15 Ideas In, Execution Out |
| PART 6: LEGACY | 16 From Business to Legacy |
| Conclusion | Your First Authority Move |
| Path | /workspace/impact-book/authority-business/AUTHORITY-BUSINESS-Book-Plan-v0-epic-author-template.md |
| Title | THE AUTHORITY BUSINESS |
| Subtitle (recommended) | How Experts Get Clients to Come to Them Without Chasing Referrals |
| Status | DRAFT. Same 6-part / 16-chapter arc as A3 (shorter TOC table; IMPACT-template style). |
| Caution | Same referral-ceiling spine as A3 — inventory only for blend. |
| Part | Chapters (titles) |
|---|---|
| Introduction | The Sweeperman Who Became the Author Guy |
| Part 1 Diagnose | The Referral Ceiling · The Authority Business · Brilliant but Invisible |
| Part 2 Define | Name the One Result You're Paid For · Pick Your Person · Your Screw-Ups Are Setups |
| Part 3 Package | Name Your Framework · Profit Before You Publish |
| Part 4 Get Found | Write the Book That Sends You Clients · Don't Get Media. Become It. · Answer the Questions They're Already Asking |
| Part 5 Convert | Real, Raw and Relevant · Build the Path From Reader to Client · Prove It · Ideas In, Execution Out |
| Part 6 Last | From Business to Legacy |
| Conclusion | Your First Authority Move |
| Path | /workspace/impact-book/authority-business/AUTHORITY-BUSINESS-DRAFT-v1.md |
| Title | THE AUTHORITY BUSINESS |
| Subtitle (top pick in file) | How Experts Get Clients to Come to Them Without Chasing Referrals |
| Status | DRAFT v1 (Cat). Big idea proposed: referrals = borrowed demand; authority business = owned demand. [TREVOR TO CONFIRM] |
| Caution | Referral framing inventory only — not the blend spine. |
TOC matches A3/A4 (Intro + 16 chapters across Diagnose / Define / Package / Get Found / Convert / Last + Conclusion). Same chapter titles as A4.
Unlabeled Options A–D only. Do not reveal sealed model labels.
Folder: /workspace/merlin/ideas/authority-business-book/toc-bakeoff/
Shared pattern across A/B/D: Ch1 Great Work Isn't Enough; Intro often The Sweeperman Who Became the Author Guy; ~10 chapters; get found → get chosen arc. Option C renames Ch1 to Stuck at Good.
| Path | .../toc-bakeoff/option-A.md |
| Title | THE AUTHORITY BUSINESS |
| Subtitle | How Experts Make the Transformation the Product, Get Found, and Get Chosen |
Intro: The Sweeperman Who Became the Author Guy · Conclusion: Who You Become Next
| Path | .../toc-bakeoff/option-B.md |
| Title | THE AUTHORITY BUSINESS |
| Subtitle | How Experts Turn One Result Into the Offer Clients Find and Choose |
Introduction: The Sweeperman Who Became the Author Guy · Conclusion: Who You Become Next
| Path | .../toc-bakeoff/option-C.md |
| Title | THE AUTHORITY BUSINESS |
| Subtitle | How Experts Package the Change, Get Found, and Get Chosen |
Intro: The Day Great Work Stopped Being Enough
Conclusion: Who You Become With Authority
| Path | .../toc-bakeoff/option-D.md |
| Title | THE AUTHORITY BUSINESS |
| Subtitle | How Experts Turn the Result They Deliver Into the Reason They Get Chosen |
Introduction: The Sweeperman Who Became the Author Guy · Conclusion: Who You Become Next
| Expert prompt | .../toc-bakeoff/EXPERT-PROMPT.md — context only; lists working Ch1 Great Work Isn't Enough [working] |
| Sealed labels | .../toc-bakeoff/SEALED-LABELS.md — do not open or quote in variations / blend docs |
| Variant | # chapters | Opening Ch1 | Parts |
|---|---|---|---|
| TEST current (A1) | 10 | Personal Brand vs. Authority Business | 3 |
| TEST old (A2) | 11 | Personal Brand vs. Authority Business | 3 |
| Book Plan v1 / v0 / DRAFT (A3–A5) | 16 | The Referral Ceiling (rejected angle) | 6 |
| Bake-off A / B / D | 10 | Great Work Isn't Enough | flat |
| Bake-off C | 10 | Stuck at Good | flat |
From transcript (transcript.txt, 3627 words):
Not adopted into inventory as CTAs: acquisition.com/roadmap opt-in.
End inventory. Blended proposal lives in TOC-BLENDED-hormozi-2027-PROPOSED.md in this folder.