Bonus: Financial-wins review sheet (proposed)
PROPOSED, not sent, for Trevor's review
Parent Tango: e890d718 · Idea folder: /workspace/merlin/ideas/financial-wins-eq1bn/ · Packaged by Cat: Impact book · Target for Trevor review: Nov 7 (Elon) · Nothing goes to the list without Trevor's OK.
Three pieces Elon accepted or already owned under the parent, kept word-for-word from the accepted files. No invented copy.
| Piece | Tango | Source file | Status |
|---|---|---|---|
| 90-day case-study sheet | a8622562 (done earlier) | case-study-90-day.md |
DRAFT / EXAMPLE rows |
| Epic mini-close (5 lines) | 29c214ca · accepted Nov 5 | epic-mini-close-PROPOSED.md |
PROPOSED |
| Webinar email subject + hook | ed2fc839 · accepted Nov 5 | webinar-email-hook-PROPOSED.md |
PROPOSED |
Full mini-close (recap / gap / offer / obstacles / ask / ask-again) also lives at /workspace/impact-book/authority-business/EPIC-MINI-CLOSE-SCRIPT.md. Elon's acceptance note pointed at the 5-line file as the DoD deliverable; that 5-line text is what is pasted below.
Source file: /workspace/merlin/ideas/financial-wins-eq1bn/case-study-90-day.md (exact text below)
Source: Hormozi, "8 Entrepreneurs Compete For $100,000" (https://youtu.be/eq1bnI0JoXU), transcript.txt
Disclaimer: Source numbers are mostly self-reported run rates stated on camera, not audited financials.
| Case | Trailing-12 revenue | One constraint | One lever pulled | 90-day run rate |
|---|---|---|---|---|
| EXAMPLE: Tina Sue (coaches parents of kids with autism, ADHD, speech delay) | $1.1M | She was the bottleneck | Cut a 3–4 hour pitch to a tight 45-minute weekly webinar, clear about teach vs. sell (ran 13 weekly webinars; 232 enrollments vs. 75 before) | $1.84M 12-month run rate (up from $918K before) |
| EXAMPLE: Joey Goon (Utopia Experience, event planning) | $1.3M | Prices made up on the spot, so margins were too thin | Booked B2B event sponsorships ($15K sponsorship produced $670K closed business) | On path to $4.1M (excludes ~$2M in pipeline) |
| Epic client: [TREVOR TO CONFIRM] | [TREVOR TO CONFIRM] | [TREVOR TO CONFIRM] | [TREVOR TO CONFIRM] | [TREVOR TO CONFIRM] |
Gaps: [TREVOR TO CONFIRM] which Epic client fills the blank row, and the four numbers/fields for that row. Do not paste Tina or Joey run rates as Epic results.
Source file: /workspace/merlin/ideas/financial-wins-eq1bn/epic-mini-close-PROPOSED.md (exact text below)
Tango acceptance note (Elon, Nov 5): meets DoD — 5 lines, PROPOSED, no referral framing. Open question stays DRAFT on line 3.
brain: hormozi v2026.10.17-7 · PROPOSED · full version: /workspace/impact-book/authority-business/EPIC-MINI-CLOSE-SCRIPT.md 1. "You came in with [problem] and you're leaving with [what you built today]. That's real progress." 2. "That's one piece. The clients you want still aren't coming in steadily, because the price, the packaging, and how visible you are all hold each other back." 3. "In 90 days we get you packaged, priced, published, and booking calls [DRAFT promise]: we reset your price, package what you know into one framework, offer, and book, then make you visible." 4. "Before the next step: is time, money, or anyone else the thing that would stop you?" 5. "It's apply-only, because I only take people I can help. Want to apply?" Then stop talking.
Gaps: [TREVOR TO CONFIRM] the 90-day promise wording in line 3, and which link the close uses (live event or apply). Receipt also noted an earlier Joey/Tina rewrite of this file was overwritten and could not be recovered; the text above is the accepted current file.
Source file: /workspace/merlin/ideas/financial-wins-eq1bn/webinar-email-hook-PROPOSED.md (exact text below)
Tango acceptance note (Elon, Nov 5): meets DoD — 2 subjects + hook, PROPOSED, no Tina numbers used as Epic results.
Source show: Hormozi "$100k" win episode (youtu.be/eq1bnI0JoXU) · idea 49b76fee · GO 2026-10-26 via Merlin Modeled on: Tina Sue's cut (3 to 4 hour pitch → tight 45-min weekly webinar, clear teach then sell) Audience: Epic Media list (opt-in) · Engage / launch for the next Epic webinar Status: PROPOSED (not live until Cat: Impact book packages + Trevor OK) Voice: Trevor · plain, punchy · no em dashes · no invented Epic results Compartment: Sell (the committed)
A: PROPOSED: We're cutting the pitch. 45 minutes. Teach first.
B: PROPOSED: Same offer. Shorter room. Clear when we sell.
We've been running long pitches that ask people to sit through everything before the ask. That drains the room. This week we're testing a cleaner cut: one 45-minute weekly webinar. First half is teaching you can use even if you never buy. When we hit the offer, I'll say so out loud, so you never wonder whether I'm selling yet. If that sounds like a better use of your time, grab a seat here: [TREVOR TO CONFIRM: registration URL].
Round 1: 78/100. Gap: too soft on the teach/sell split. Round 2: 96/100. Biggest lift: named the out-loud sell cue and kept one CTA. Letter: A. Ship? Hand to Cat: Impact book for the One Update package. Nothing goes to the list without Trevor's OK.
Gaps: [TREVOR TO CONFIRM] which subject line (A or B), webinar title, date/time (Africa/Johannesburg), registration URL, offer name.