TOC round 1: Option A

Title

THE AUTHORITY BUSINESS

Subtitle

How Experts Make the Transformation the Product, Get Found, and Get Chosen

Intro: The Sweeperman Who Became the Author Guy
1 Great Work Isn't Enough
2 Brilliant but Invisible
3 Your Transformation Is the Product
4 One Result, One Person
5 Your Screw-Ups Are Setups
6 Name Your Framework
7 Profit Before You Publish
8 Write the Book That Gets You Found
9 Don't Get Media. Become It.
10 Build the Path From Found to Chosen
Conclusion: Who You Become Next

One-paragraph book description

You are great at the work. Clients love you. Still, most of your business comes from people who already know you. THE AUTHORITY BUSINESS shows established experts, coaches, and consultants how to stop waiting to be discovered and start building authority on purpose. Make the transformation the product. Get clear on one result for one person. Turn your mess into your method. Name your framework. Profit before you publish. Write the book that gets you found. Become the media instead of chasing it. Then build the path from found to chosen. This is not a branding pep talk. It is the playbook for experts who want clients to find them, choose them, and pay them.

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