TOC round 1: Option B

Title

THE AUTHORITY BUSINESS

Subtitle

How Experts Turn One Result Into the Offer Clients Find and Choose

Introduction: The Sweeperman Who Became the Author Guy
1 Great Work Isn't Enough
2 Brilliant but Invisible
3 Sell the Before and After
4 One Result, One Person
5 Own the Mess That Made You
6 Name the Method
7 Get Paid Before the Book
8 The Book That Finds Clients
9 Become the Media
10 From Found to Chosen
Conclusion: Who You Become Next

Description

You're great at the work. Clients still don't find you, and when they do, they don't choose you. THE AUTHORITY BUSINESS shows established experts, coaches, and consultants how to stop hoping referrals will fill the calendar and start building authority on purpose. Make one transformation the product. Get clear on who you help and what changes. Turn your story and method into a book, media, and path that get you found and chosen. This is not a branding pep talk. It is the operating system for experts who want demand that matches their skill.

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