TOC round 1: Option D
Title: THE AUTHORITY BUSINESS (kept as is)
Subtitle: How Experts Turn the Result They Deliver Into the Reason They Get Chosen
You're great at what you do. Your clients get results. But the people who need you most can't find you, and when they do, they pick someone louder. Great work isn't enough. Authority has to be built on purpose. In THE AUTHORITY BUSINESS, Trevor Crane shows established experts, coaches and consultants how to make the transformation they deliver the product, package it into a method with a name, get paid before the book is written, and use a book and their own media to get found. Then he shows you how to build a clear path that turns attention into clients who choose you first. Stop being the best-kept secret in your field and become the obvious choice.